PROJECTS.

The Work Unseen — When everyone performs wellness, authenticity becomes invisible. A cultural repositioning strategy for a brand that was already doing the work — it just needed the world to see beneath the surface.

Reimagining a new way people relate to and experience one of the most commoditized industries—recreational cannabis. Where the brand becomes the product, and the experience.

Reimagining a new way people relate to and experience one of the most commoditized industries—recreational cannabis. Where the brand becomes the product, and the experience.